Strategy development is about understanding where you are now, your competitive advantage, positioning and the initiatives which will drive your future success.Business strategies can be developed very efficiently by following a process focusing on the development of your vision, objectives, strategies and subsequent tactics. We can assist you to develop strategies to drive your business success.
Every organisation should have a Business Plan yet most do not. A Business Plan is a description of your business's future. It describes what you plan to do and how you plan to do it. It is an essential document to keep you focused. We will work with you to develop a Business Plan which clearly articulates how you can capitalise upon market opportunities.
A Marketing Plan details how you will promote your business. Marketing is as important as the product or service you provide. Without marketing, consumers and clients can't find out. If you can't be found, you don't make money. Our Marketing Plans will raise your awareness and also create a positive perception of you in the minds of clients and consumers.
Your brand depicts everything about you. It tells your customers and clients who you are, what you stand for and what they can expect. A Brand Essence is a single thought or idea that encapsulates your brand. In many ways, your brand is the shop front or face of your business. We will define your brand and ensure that it resonates well with your target audience and achieves growth.
Advertising is a great vehicle to create awareness of your product or service. It is also used to encourage people to perform an action such as purchasing your products. We will recommend the most effective advertising mediums to market your product or service successfully to your target audience.
Public relations has the power to influence an action or opinion. Whether it is through a PR release or special event, public relations has the capacity to create awareness of your business, or bring special focus to a particular theme or activity. It’s a great way to win new customers and drive engagement.
The lifeblood of any organisation is new product development (NPD). All products move through phases (product life cycle) and it is important to develop new products that are attractive to an ever changing marketplace. NPD involves the development of the product itself and also packaging, pricing and shelf positioning.
Understanding what motivates your customers and clients is vital. We can conduct either qualitative or quantitative research which is designed to identify market opportunities and current unmet needs. Our approach is to determine what you would like to know, design an appropriate research method and interpret the results, with a focus on identifying opportunities.
Securing grants is another way to inject funds into your business. There are many sources of grant funding including local, state and federal government, corporates, foundations and philanthropists. Completing grant applications can be time consuming and complex but our experience allows us to navigate this pathway and identify funding opportunities.
Business Development is an extremely important part of any business. It’s about understanding your customers and identifying opportunities to not only sell them your products, but also to identify up-selling and cross-selling opportunities. We will also work with you to identify a pipeline of new customers.
Sponsoring an event or looking for sponsors for your own event or business can be time consuming. Being an event sponsor can provide you with awareness (signage) opportunities, sampling opportunities and even position your business favourably with a segment of the market you are trying to target. Alternatively, securing sponsors can provide additional revenue and bring new resources to your business.
Our broad experience base means we can offer many services to help you grow your business. Our staff have previously held senior roles in state, national and international companies such as:
• San Remo
• Hardys Wines